Five steps for improving customer loyalty in the banking industry

A paper that looks at what technology can do in the age of declining customer loyalty 

Fostering customer loyalty is a fundamental aspect of any banking strategy and is essential for retaining customers and delivering high quality services that compel customers to buy more. Improving the customer experience is a critical priority, yet financial services companies face many technological and cultural challenges that are holding them back.

With the emergence of digital-first start-ups, the business landscape in the banking and capital markets industry is more competitive than ever. Optimizing the customer experience is a critical focus for banks as the industry faces changing customer expectations, increased competition, technology innovation, the need to meet ever-growing government regulations, ESG considerations, and external factors such as the COVID-19 pandemic.

The “on-demand” generation is upon us, looking for instant gratification delivered immediately by always-on digital platforms. Today’s consumer expects seamless multichannel access to services, and banks are challenged to create meaningful and personalized banking experiences to attract, serve, and retain customers.

Complete the form to download this paper and discover why in the age of instant gratification, leveraging technology to meet customer needs to keep them happy is a higher priority than ever.

Learn why an improved customer experience in banking can be powered by data and enabled by technology.